Filters can make things look exotic, abstract, comforting, etc. They add a layer of interest and the desire to have a closer look.
I have found that many people wear filters and some use them to cover unearthly behaviors behind the doors of their life you don’t ever see.
Some of them wear them to hide the unearthly behaviors they have to deal with inside their private world. Who would believe them? Who would think the “nice” guy is actually the villain?